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SEO case studies. Clear examples of techniques that actually work.

How To Buy A .edu Domain

I had a client ask how to purchase a .edu domain for their new overseas school. They had just received accredidation for the school and wanted to set up a new website for it. I had no idea how to go about this so I did some research. Other than trusty ole Wikipedia, I did not find much information on it. Anyways, here is what I have learned, maybe it ...

New Website Launch - TMC Group

We just launched a new website for TMC Group in Elkhart, Indiana. TMC manufactures buses and specialty vehicles under the Ameritrans brand name. The new site features a more usable Vehicles section that lists Features, Floorplans, Brochures and Photos for each bus that TMC manufactures. The photo gallery uses the brilliant Lightbox JS V2 Script. The new site also contains a Dealer section where TMC can post dealer specific news ...

IPOWER Sucks. Please, please, please don’t use them for anything.

I have had the pleasure today of dealing with IPower (previously IPowerWeb). All I needed them to do was unlock my domain so I could transfer it away. You would think they might have an online system for doing that, right? Well they do but attempting to unlock yeilds the error, "Please contact your reseller to unlock this domain" ...or something like that. Anyways, without realizing what I was ...

ScanAlert Hacker Safe Telemarketer

Just got a call today from "Hacker Safe". A call I really didn't appreciate because I don't now and have never had any desire to sign up with them. It's sad when a seemingly reputable company like that resorts to telemarketing. Although to be completely honest it wasn't so much the call that bothered me as much as the guy's attitude.  Here is a quick rundown of the conversation: Me: ...

My Take on DomainTools Live Auction

DomainTools.com is running a live domain auction with 450 domain names: http://www.domaintools.com/live-auction/browse-domains.html Here is my prediction about the whole thing... This auction will be a flop. Only a handful of the domains sell and thus begins the decline of the mad rush recently that has been domaining. Things quiet down a bit in the industry once everyone realizes they were a chump for buying reallygoodcreditcardinformation.com and over the next year they all ...

Excellent (and free) Keyword Research Tool

It's a bit time consuming but the Yahoo! Search Box is a great keyword research tool. Go to Yahoo.com, type one of your primary keywords in the box and you will see a slide-down with other keywords that Yahoo finds relevant. For my footbag website, a primary keyword is "hacky sack". Typing in "hacky sack" at Yahoo! shows these keywords as being related: hacky sac hacky sacks hacky sack tricks buy hacky sack hacky sacs hacky ...

The Long Tail of Search

I recently launched a website that is a simple directory of all RV service centers in the USA. The database contains 1,470 (as of this writing) records in it. I constructed the site using many common SEO principles: Keywords in title tags Keywords in URL Keywords in H1 Keywords in page meta tags Keywords in anchor text of internal links External links using keywords in anchor text A few short weeks after launch I noticed ...

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My Other Stuff...

Just a few of my internet endeavors.